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Jason Wilhite

Podcast

Real Conversations. Real Business. Real Growth.

Every week, we tackle one meaningful business topic—from entrepreneurship and leadership to AI, capital, marketing, and scaling. Startup Membership and above unlock every episode and the complete podcast archive.

22

The Deadline That Dissolves You (And Nobody Warns You)

Jason and Sarah dig into administrative dissolution — the boring annual-report deadline that quietly kills more companies than any lawsuit, and why nobody sees it coming.

16 min · 10/15/2026

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21

The Deal That Died on the Cap Table

Jason walks Marcus through the due-diligence checklist he actually uses before buying a company — and the boring line items that have saved him seven figures.

13 min · 10/12/2026

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20

Read the Cap Table Before You Fall in Love

Jason and Sarah dig into why the ownership math on a company tells you more than the pitch deck ever will — and the one clause that almost cost him a deal.

5 min · 10/8/2026

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19

The Ticket Is the Trap

Jason breaks down why the flight, the room, and the seat are basically loss leaders — and where the travel industry actually makes its money.

4 min · 10/5/2026

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18

Underpricing Is a Tax You Pay Yourself

Jason argues that the discounts founders give themselves in year one and two quietly bankroll their competitors. Sarah pushes back, digs in, and they trace where all that missing money actually goes.

12 min · 10/1/2026

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17

The $49 Mistake: Pricing Your First Product

Jason tells the story of the solar quote that almost sank a deal by being too cheap, and he and Sarah dig into why founders consistently underprice their first product — and what to do instead.

4 min · 9/28/2026

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16

Operator to Owner: The Hardest Promotion You Give Yourself

Jason argues that the jump from operator to owner is the one shift that made running four companies possible — and his co-host isn't buying it until the numbers come out.

9 min · 9/24/2026

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15

The 10-Day Trial Math Nobody Runs Correctly

Jason breaks down why a 10-day free trial converts better than 14 or 30 — and his co-host isn't buying the reasoning until the numbers get specific.

8 min · 9/21/2026

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14

Your Side Hustle Is a Hobby (Until It Pays Rent)

Jason argues that most 'businesses' are just expensive hobbies wearing a business costume — and his co-host isn't letting him off easy on where that line actually sits.

8 min · 9/17/2026

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13

You're Not the Best Person to Do Your Job Anymore

Jason argues the hardest part of scaling isn't hiring — it's admitting the thing you're great at is now the thing killing your company. His co-host isn't buying it.

9 min · 9/14/2026

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12

S-Corp vs C-Corp: The Election That Wrecks Your Cap Table

Jason and Maya go a few rounds on why the S-Corp election feels like free money until the day you try to raise, sell, or add a partner — and when a C-Corp actually earns its double taxation.

9 min · 9/10/2026

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11

Vanity Metrics Are Lying to You (and You Like It)

Jason and Maya go to war over the dashboards founders love to stare at — and why most of them are just expensive mood lighting.

8 min · 9/7/2026

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10

Operator to Owner: The Shift Nobody Warns You About

Jason argues that the hardest transition in business isn't scaling — it's letting go of the work you're best at. His co-host isn't buying it.

9 min · 9/3/2026

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09

The Ticket Is Bait: Where Travel Money Actually Hides

Jason argues that the airline ticket and the hotel room are loss leaders, and the real profit lives in seat selection, insurance, and bags. His co-host isn't buying it — yet.

9 min · 8/31/2026

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08

Read the Term Sheet Like It Wants to Hurt You

Jason walks through the term sheet clauses that actually matter — liquidation preferences, board seats, and the sneaky stuff buried in section 12 — while his co-host refuses to let him hand-wave anything.

8 min · 8/27/2026

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07

The Bill Always Comes Due in Year Two

Jason unpacks the licensing and insurance mistakes that stay invisible until they detonate — and his co-host isn't buying all of it.

9 min · 8/20/2026

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06

Legacy Isn't an Exit Ramp

Jason argues that most founders confuse legacy with liquidity — and his co-host isn't buying the distinction until he backs it up with names, numbers, and a solar deal that fell apart.

8 min · 8/13/2026

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05

Stop Being the Best Employee in Your Own Company

Jason argues that the hardest promotion you'll ever get is the one from operator to owner — and his co-host isn't buying half of it. A messy, specific conversation about letting go, hiring people who'll ignore you, and why being 'needed' is a trap.

8 min · 8/3/2026

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04

You're Probably Pricing It Wrong (And Cheap)

Jason and Maya go a few rounds on how to price your first product — why 'cost plus margin' is a trap, when to charge more than feels comfortable, and the pizza-shop test.

9 min · 7/27/2026

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03

Your "Business" Loses Money? That's a Hobby With a Logo

Jason and his co-host fight about the one financial line that separates a real company from an expensive hobby — and why most founders won't admit which side they're on.

8 min · 7/20/2026

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02

When to Hire Your First Employee (or Don't)

Jason argues most founders hire too early to feel less lonely. His co-host isn't buying it. A real fight about when a second set of hands actually pays off.

8 min · 7/13/2026

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01

AI as Plumbing, Not a Party Trick

Jason argues that most companies are bolting AI on as a shiny feature when it should be load-bearing infrastructure. His co-host isn't buying the hype and makes him prove it with real numbers.

8 min · 7/7/2026

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