8 min · September 21, 2026
The 10-Day Trial Math Nobody Runs Correctly
Jason breaks down why a 10-day free trial converts better than 14 or 30 — and his co-host isn't buying the reasoning until the numbers get specific.
Co-Host: Okay, so before we started recording you said something that annoyed me, which is that a 10-day free trial converts better than a 14-day or a 30-day. And I want you to defend that, because it sounds like a thing people say at conferences.
Jason: It does sound like that. But I've run it across three of the companies now, and the pattern is stupidly consistent. Shorter trial, higher conversion. Ten is the sweet spot.…
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