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Jason Wilhite
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9 min · August 31, 2026

The Ticket Is Bait: Where Travel Money Actually Hides

Jason argues that the airline ticket and the hotel room are loss leaders, and the real profit lives in seat selection, insurance, and bags. His co-host isn't buying it — yet.

Co-Host: Okay, so before we started recording you said something that kind of annoyed me, and I want you to say it again on tape so I can push on it.

Jason: Ha. What did I say.

Co-Host: You said the plane ticket is basically bait. That airlines don't really want to make money selling you the flight.…

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