9 min · July 27, 2026
You're Probably Pricing It Wrong (And Cheap)
Jason and Maya go a few rounds on how to price your first product — why 'cost plus margin' is a trap, when to charge more than feels comfortable, and the pizza-shop test.
Jason: Okay, so I want to talk about pricing your first thing, because I think it's the place I see people mess up the worst. Not marketing, not product — pricing.
Co-Host: See, I'd push back before you even finish. Marketing's worse. You can charge the perfect price and if nobody knows you exist, who cares?…
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