9 min · July 27, 2026
You're Probably Pricing It Wrong (And Cheap)
Jason and Maya go a few rounds on how to price your first product — why 'cost plus margin' is a trap, when to charge more than feels comfortable, and the pizza-shop test.
Jason: Okay, so I want to talk about pricing your first thing, because I think it's the place I see people mess up the worst. Not marketing, not product — pricing.
Co-Host: See, I'd push back before you even finish. Marketing's worse. You can charge the perfect price and if nobody knows you exist, who cares?…
Hear the full episode, with the complete transcript, as a member.
Startup Membership opens this episode and the whole archive. Free for 10 days, then $49 a month.