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Jason Wilhite
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4 min · October 5, 2026

The Ticket Is the Trap

Jason breaks down why the flight, the room, and the seat are basically loss leaders — and where the travel industry actually makes its money.

Jason: So last month my travel company sold a package to Lisbon. Round trip, four nights, the whole thing. And on paper we made almost nothing on it. Like, forty bucks.

Marcus: Forty dollars on a whole trip? That's brutal.…

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